Module: Innovation Challenges in Education System

• Understand how Innovation and Development are related
• Explain how lack of innovation is an obstacle to create a successful startup
• Trace the developments in innovation towards Artificial Intelligence
• Explain the objectives of innovation-centered education
• Highlight the need for students to challenge the status quo
• Analyze the latest market trends and their impact on innovation
• Identify triggers of innovation in the new world?
• Analyze how entrepreneurship will help creating jobs in the future
• Explain the various stages of ‘Innovation Continuum’
• How does the innovation cycle work?
• Highlight the roadblocks faced by student entrepreneurs to build a startup?
• Know the importance of market for an innovator
• Illustrate and explain today’s education system and its impact on innovation
• Outline the major challenges in the current education system

Module: Game changing innovations

• Explain the three ways through which game changers innovate
• Compare and contrast the innovation avenues of Entertainment Media and Travel & Hospitality sector
• Know the trends used by online services to innovate with suitable case studies
• Explain the need for game changing in order to innovate
• Understand the various steps to understand problems while carrying out innovation
• Define the competitive advantage game changers have over others
• Highlight examples of two companies in Retail segment that have employed game changing innovations
• Define the concept of Disruptive Innovation
• Describe the best way to understand a given problem that has stagnated the market
• Explain the necessity of trial before launching a product in the market
• Understand how addressing the “objective” is an important aspect in problem solving
• Discuss innovation in context of Robotics and Artificial Intelligence

Module: Creative Thinking

• Understand the need for creativity in innovation
• Know the roadblocks faced by student entrepreneurs to build a startup
• Differentiate between the various types of creative thinking
• Explain lateral thinking and its benefits
• Compare and contrast between imaginative and lateral thinking
• Identify the components of creativity
• Highlight the sources that inspire creative thinking
• Differentiate between Generative and Exploratory Phase
• Understand habits that create a creative mindset
• Explain the term ‘Creativity Killers’
• Identify ways that help you practice creativity
• Know how creativity can be inculcated or learnt
• Explain how critical thinking helps in instilling creativity

Module: Idea Generation

• Define the concept of idea generation
• Explain the process of creation of an idea
• Know the application of ideas, their purpose and areas served
• Differentiate between ideation and brainstorming
• Understand the importance of idea generation in businesses.
• Compare and contrast different genres of ideas.
• Understand the purpose of idea generation.
• Summarize the core principles of idea generation.
• Explain the staging process involved in ideation.
• Identify the techniques involved in the ideation process.
• Highlight the basic elements of the Scamper Technique.
• Explain the process of Reverse Thinking.
• Know the usage of Mind Maps in Idea Generation
• List few businesses influenced by idea generation.

Module: Design Thinking

• Explain the basics of Design thinking.
• Knowledge of the origin and journey of Design Thinking.
• Differentiate between Designers and Scientists.
• Illustrate and explain the staging process in Design Thinking.
• Understand the concept of Analyzing and Synthesizing in Design thinking.
• Compare and contrast Convergent thinking and Divergent thinking.
• Highlight the link between Design Thinking and Problem Solving.
• Understand the importance of creativity to become Design Leaders.
• Know the functionalities of Inspirational Design Thinking.
• Explain the types of Design Thinking concepts.
• Outline characteristics of an effective leader in Design Thinking.
• Identify a few innovators in the field of design thinking.
• Understand the basic elements of the Design Thinking mindset.
• Define eureka moment of Design Thinking.

Module: Liberal Arts

• Define the basis of Liberal Arts as an area of study.
• Understand the modern-day view of Liberal Arts
• Learn about the importance of Liberal Arts education.
• Explain the role of Liberal Arts as an essential tool for innovators.
• Know the connection between Critical thinking and Creativity
• Identify the different types of thinking and analytical processes.
• Compare and contrast innovative thinking and implementation thinking.
• Understand
• Know the benefits of studying philosophy.
• Highlight the importance of Aesthetics in Business and Innovation.
• Identify the functions of Aesthetics in Marketing and Branding.
• Explain the elements and principles of Design.
• Identify the purpose of appreciating Art and Culture.
• Explain the role of Art and Culture to innovate businesses.

Module: IoT

• Explain the basics of Internet of things (IoT).
• Learn with examples how IoT can shape innovation
• Compare and contrast IoT driven sectors with the industries which do not adopt the technology.
• Identify the components of IoT
• Understand with examples how IoT enables innovation.
• Knowledge about the use of IoT devices
• Analyze the ways in which IoT is changing businesses
• Know how IoT assists in development of automobile industry with relevant examples.
• Explain the role of CIO in Internet of Things.
• Highlight the future of Internet of Things with case studies and examples.
• List and explain the types of product-service hybrid.
• Explain how IoT plays a key role in current education scenario.

Module: How to build a startup

• Know what is a startup and its relevant features.
• Identify the various stages of building a startup
• List the questions that help understanding an idea and the challenges involved in converting it into a business.
• Highlight the importance of Market Study in building a startup.
• Identify and explain the questions which need to be answered while verifying the market for your startup idea
• Know the importance of finding the Target Market.
• Analyze the importance of team building.
• Explain ROI calculation and its significance in terms of budgeting.
• Differentiate between budgeting and raising capital for a business.
• Identify and explain the various steps involved in raising capital.
• Highlight the key elements for building a startup.
• Identify the factors for market analysis.

Module: Business model

• Define a business model.
• Identify the benefits of having a business model while starting a venture.
• Explain a business model canvas.
• Compare and contrast business model canvas and multisided business model.
• Identify the key elements of multisided business model.
• Understand the benefits of free-as-a-business model.
• Know about the process of designing.
• Explain how customer insight is imperative in building a business model.
• Identify the different areas of focus in strategy in designing a business model.
• Explain the rules of designing business models.
• Understand about the industry forces in details.
• Identify the challenges involved in creating a business model.
• List down the steps to create an effective business model.
• Know effective business models across various industries.

Module: Building Exceptional Brands

• Define the term branding
• Explain the key concepts of branding
• Know how you will deal with brand impediments and limitations
• List and explain four key points to build customer brand loyalty
• Define the techniques to build brand image
• Explain stakeholder involvement in branding
• Describe ways to create noise in the market
• Understand with three examples how carving a niche for your brand will help business growth.
• Identify the branding strategies behind highly successful brands
• Explain why being distinctive will help marketability of the brand.
• Highlight the importance of visuals in a brand marketing and communication with audience.
• Define brand audience
• Explain the term ‘Breakthrough Innovation’
• Understand customer experience in the UI/UX age.

Module: How to lead with Innovation

• Explain innovation leadership as a philosophy
• Compare and contrast role of a leader and a manager
• Explain how skillset is a building block of innovative leadership?
• Understand how does achieving the right state of mind help in the making of an effective leader
• Explain pace setting as a leadership approach
• Know authoritative approach to leadership and analyze the effectiveness of this approach
• Explain the ‘team first’ approach of leadership
• Highlight the concept of a democratic approach to leadership
• Define innovation network
• Understand the significance of innovation network
• Define social media analysis
• Highlight and explain the steps to build an innovation network.

Module: Entrepreneurship

• Define the term ‘Innovation for Enterprise’.
• Identify parallels between companies and employees and incubators and startups in connection with “Enterprise Innovation”
• List the skills of an entrepreneur
• Explain how alignment of employee goals with company goals works as an effective motivator.
• Describe how converting employees to entrepreneurs helps retain talent and reduces attrition rate
• Highlight how enterprise innovation will positively impact the R&D of the company.
• Describe how inefficient assignment of tasks affects environment, where enterprise innovation is practiced.
• Understand how do conflicting objectives of the employer and the company lead to a decline in the progress of the company
• Explain how insincerity and unwillingness of employees to contribute to the innovation efforts will affect the company.
• Understand real-world enterprise innovation
• Know workforce innovation practices and how it helps companies to grow.
• Define innovation policies and practices of some dynamic firms

Module: How to crowdfund your startup?

• Explain the basics of crowdfunding
• Compare and contrast it with other sources of funding a startup
• Identify the different online crowdfunding platforms
• Explain the way crowdfunding campaigns work on Kickstarter
• Know about the most successful crowdfunding campaigns
• Explain how to successfully crowdfund your innovation projects through online forums
• Highlight the importance of making a clever pitch to successfully crowdfund your campaign
• Compare the different forms of crowdfunding
• Explain the advantages of crowdfunding a project
• Identify the challenges of getting your project crowdfunded
• Highlight the importance of protecting your idea while you are looking out to crowdfund your project
• Explain how crowdfunding helps a creator have complete control over their products

Module: Monetizing Innovation

• Determine how an innovative idea can be monetized
• Highlight the determining factors for monetizing innovation
• Know about a few examples perfect monetization models
• Explain how popular brands have resurrected themselves and become successful after adopting a great monetization model
• Understand how can monetization process be institutionalized
• Identify the role of quantitative survey and research in monetization
• Explain the process of monetization
• List the reasons for monetizing an innovation
• Identify the pitfalls of monetizing
• Highlight the importance of fixing the price of innovation project at the right time
• Compare and contrast the five monetization models in details
• Know the reasons for failure of monetization of innovation

Module: Patenting your innovation

• Explain intellectual property
• Highlight the role of intellectual property in ensuring that a product reaches the market before others
• Understand what are industrial property rights and copyrights
• Compare and contrast the different kinds of industrial property rights
• Know about the various things that can be copyrighted
• Identify the different form of copyrights
• Knowledge of trademarks
• Explain the role of WIPO
• Understand importance of patenting an innovation
• List the steps involved in filing a patent
• Highlight the role of making a prototype in the patent filing process
• Knowledge of whether ideas be patented and rules of patenting
• Explain the importance of patents by taking up important case studies

Module: Keep it simple

• Understand the need for maintaining simplicity in design
• Understand how popular brands pioneered simplicity and emerged successful
• List the top 10 simplest brands in the world, according to Siegel+Gale
• Knowledge of these (mentioned in Siegel+Gale report) simple brands and their adherence to simplicity
• Know the role of simplification in innovation with relevant examples
• Identify the common factor among Google, iPhone and Chanel’s Little Black Dress.
• Explain the KISS principle
• Understand the founder of the principle and its different variations
• Highlight the pros and cons of KISS principle
• Knowledge of application of KISS principle
• Identify the relation between functionality and design
• Examine how oversimplification might also pose as a problem during innovation