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Certified Chief Innovation Officer | CCIO Study Guide

CCIO® Exam Study Guide Now Available

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Prepare for the CCIO® Exam RCT-001 with Rocheston CCIO Exam Study Guide. Contains key concepts, exam taking tips and over 400 practice questions.

Case studies and exam scenarios are also included.
The Certified Chief Innovation Officer (CCIO®) program offered by Rocheston, a New York-based accreditation and standards organization has a unique curriculum with a practical, industry-oriented approach. In order to understand the case studies, examples and well-researched content in general, Rocheston has created a special Guide Book to help students. The primary purpose of this Guide Book is to ease the process of acquiring the CCIO® certification.

Revised and expanded for the demands of today's corporate world, this book is an essential read for those interested in gaining thorough knowledge of innovation across businesses and understanding how it can be applied to successful ventures.

The Guide Book is intended to be an information handbook on all the modules of the CCIO® program and looks at their primary objectives in details.

It will help students to gauge what they have learnt from the sessions and take sample tests. The sample questions are created for students to know the level of difficulty of the actual exam and improve their chances of clearing it. It presents a module by module question list, so that students have an idea of how to prepare for the exam.


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CCIO Exam Objectives

Module: Innovation Challenges in Education System

  • Understand how Innovation and Development are related
  • Explain how lack of innovation is an obstacle to create a successful startup
  • Trace the developments in innovation towards Artificial Intelligence
  • Explain the objectives of innovation-centered education
  • Highlight the need for students to challenge the status quo
  • Analyze the latest market trends and their impact on innovation
  • Identify triggers of innovation in the new world?
  • Analyze how entrepreneurship will help creating jobs in the future
  • Explain the various stages of ‘Innovation Continuum’
  • How does the innovation cycle work?
  • Highlight the roadblocks faced by student entrepreneurs to build a startup?
  • Know the importance of market for an innovator
  • Illustrate and explain today’s education system and its impact on innovation
  • Outline the major challenges in the current education system

Module: Game changing innovations

  • Explain the three ways through which game changers innovate
  • Compare and contrast the innovation avenues of Entertainment Media and Travel & Hospitality sector
  • Know the trends used by online services to innovate with suitable case studies
  • Explain the need for game changing in order to innovate
  • Understand the various steps to understand problems while carrying out innovation
  • Define the competitive advantage game changers have over others
  • Highlight examples of two companies in Retail segment that have employed game changing innovations
  • Define the concept of Disruptive Innovation
  • Describe the best way to understand a given problem that has stagnated the market
  • Explain the necessity of trial before launching a product in the market
  • Understand how addressing the “objective” is an important aspect in problem solving
  • Discuss innovation in context of Robotics and Artificial Intelligence

Module: Creative Thinking

  • Understand the need for creativity in innovation
  • Know the roadblocks faced by student entrepreneurs to build a startup
  • Differentiate between the various types of creative thinking
  • Explain lateral thinking and its benefits
  • Compare and contrast between imaginative and lateral thinking
  • Identify the components of creativity
  • Highlight the sources that inspire creative thinking
  • Differentiate between Generative and Exploratory Phase
  • Understand habits that create a creative mindset
  • Explain the term ‘Creativity Killers’
  • Identify ways that help you practice creativity
  • Know how creativity can be inculcated or learnt
  • Explain how critical thinking helps in instilling creativity

Module: Idea Generation

  • Define the concept of idea generation
  • Explain the process of creation of an idea
  • Know the application of ideas, their purpose and areas served
  • Differentiate between ideation and brainstorming
  • Understand the importance of idea generation in businesses.
  • Compare and contrast different genres of ideas.
  • Understand the purpose of idea generation.
  • Summarize the core principles of idea generation.
  • Explain the staging process involved in ideation.
  • Identify the techniques involved in the ideation process.
  • Highlight the basic elements of the Scamper Technique.
  • Explain the process of Reverse Thinking.
  • Know the usage of Mind Maps in Idea Generation
  • List few businesses influenced by idea generation.

Module: Design Thinking

  • Explain the basics of Design thinking.
  • Knowledge of the origin and journey of Design Thinking.
  • Differentiate between Designers and Scientists.
  • Illustrate and explain the staging process in Design Thinking.
  • Understand the concept of Analyzing and Synthesizing in Design thinking.
  • Compare and contrast Convergent thinking and Divergent thinking.
  • Highlight the link between Design Thinking and Problem Solving.
  • Understand the importance of creativity to become Design Leaders.
  • Know the functionalities of Inspirational Design Thinking.
  • Explain the types of Design Thinking concepts.
  • Outline characteristics of an effective leader in Design Thinking.
  • Identify a few innovators in the field of design thinking.
  • Understand the basic elements of the Design Thinking mindset.
  • Define eureka moment of Design Thinking.

Module: Liberal Arts

  • Define the basis of Liberal Arts as an area of study.
  • Understand the modern-day view of Liberal Arts
  • Learn about the importance of Liberal Arts education.
  • Explain the role of Liberal Arts as an essential tool for innovators.
  • Know the connection between Critical thinking and Creativity
  • Identify the different types of thinking and analytical processes.
  • Compare and contrast innovative thinking and implementation thinking.
  • Understand
  • Know the benefits of studying philosophy.
  • Highlight the importance of Aesthetics in Business and Innovation.
  • Identify the functions of Aesthetics in Marketing and Branding.
  • Explain the elements and principles of Design.
  • Identify the purpose of appreciating Art and Culture.
  • Explain the role of Art and Culture to innovate businesses.

Module: IoT

  • Explain the basics of Internet of things (IoT).
  • Learn with examples how IoT can shape innovation
  • Compare and contrast IoT driven sectors with the industries which do not adopt the technology.
  • Identify the components of IoT
  • Understand with examples how IoT enables innovation.
  • Knowledge about the use of IoT devices
  • Analyze the ways in which IoT is changing businesses
  • Know how IoT assists in development of automobile industry with relevant examples.
  • Explain the role of CIO in Internet of Things.
  • Highlight the future of Internet of Things with case studies and examples.
  • List and explain the types of product-service hybrid.
  • Explain how IoT plays a key role in current education scenario.

Module: How to build a startup

  • Know what is a startup and its relevant features.
  • Identify the various stages of building a startup
  • List the questions that help understanding an idea and the challenges involved in converting it into a business.
  • Highlight the importance of Market Study in building a startup.
  • Identify and explain the questions which need to be answered while verifying the market for your startup idea
  • Know the importance of finding the Target Market.
  • Analyze the importance of team building.
  • Explain ROI calculation and its significance in terms of budgeting.
  • Differentiate between budgeting and raising capital for a business.
  • Identify and explain the various steps involved in raising capital.
  • Highlight the key elements for building a startup.
  • Identify the factors for market analysis.

Module: Business model

  • Define a business model.
  • Identify the benefits of having a business model while starting a venture.
  • Explain a business model canvas.
  • Compare and contrast business model canvas and multisided business model.
  • Identify the key elements of multisided business model.
  • Understand the benefits of free-as-a-business model.
  • Know about the process of designing.
  • Explain how customer insight is imperative in building a business model.
  • Identify the different areas of focus in strategy in designing a business model.
  • Explain the rules of designing business models.
  • Understand about the industry forces in details.
  • Identify the challenges involved in creating a business model.
  • List down the steps to create an effective business model.
  • Know effective business models across various industries.

Module: Building Exceptional Brands

  • Define the term branding
  • Explain the key concepts of branding
  • Know how you will deal with brand impediments and limitations
  • List and explain four key points to build customer brand loyalty
  • Define the techniques to build brand image
  • Explain stakeholder involvement in branding
  • Describe ways to create noise in the market
  • Understand with three examples how carving a niche for your brand will help business growth.
  • Identify the branding strategies behind highly successful brands
  • Explain why being distinctive will help marketability of the brand.
  • Highlight the importance of visuals in a brand marketing and communication with audience.
  • Define brand audience
  • Explain the term ‘Breakthrough Innovation’
  • Understand customer experience in the UI/UX age.

Module: How to lead with Innovation

  • Explain innovation leadership as a philosophy
  • Compare and contrast role of a leader and a manager
  • Explain how skillset is a building block of innovative leadership?
  • Understand how does achieving the right state of mind help in the making of an effective leader
  • Explain pace setting as a leadership approach
  • Know authoritative approach to leadership and analyze the effectiveness of this approach
  • Explain the ‘team first’ approach of leadership
  • Highlight the concept of a democratic approach to leadership
  • Define innovation network
  • Understand the significance of innovation network
  • Define social media analysis
  • Highlight and explain the steps to build an innovation network.

Module: Entrepreneurship

  • Define the term ‘Innovation for Enterprise’.
  • Identify parallels between companies and employees and incubators and startups in connection with “Enterprise Innovation”
  • List the skills of an entrepreneur
  • Explain how alignment of employee goals with company goals works as an effective motivator.
  • Describe how converting employees to entrepreneurs helps retain talent and reduces attrition rate
  • Highlight how enterprise innovation will positively impact the R&D of the company.
  • Describe how inefficient assignment of tasks affects environment, where enterprise innovation is practiced.
  • Understand how do conflicting objectives of the employer and the company lead to a decline in the progress of the company
  • Explain how insincerity and unwillingness of employees to contribute to the innovation efforts will affect the company.
  • Understand real-world enterprise innovation
  • Know workforce innovation practices and how it helps companies to grow.
  • Define innovation policies and practices of some dynamic firms

Module: How to crowdfund your startup?

  • Explain the basics of crowdfunding
  • Compare and contrast it with other sources of funding a startup
  • Identify the different online crowdfunding platforms
  • Explain the way crowdfunding campaigns work on Kickstarter
  • Know about the most successful crowdfunding campaigns
  • Explain how to successfully crowdfund your innovation projects through online forums
  • Highlight the importance of making a clever pitch to successfully crowdfund your campaign
  • Compare the different forms of crowdfunding
  • Explain the advantages of crowdfunding a project
  • Identify the challenges of getting your project crowdfunded
  • Highlight the importance of protecting your idea while you are looking out to crowdfund your project
  • Explain how crowdfunding helps a creator have complete control over their products

Module: Monetizing Innovation

  • Determine how an innovative idea can be monetized
  • Highlight the determining factors for monetizing innovation
  • Know about a few examples perfect monetization models
  • Explain how popular brands have resurrected themselves and become successful after adopting a great monetization model
  • Understand how can monetization process be institutionalized
  • Identify the role of quantitative survey and research in monetization
  • Explain the process of monetization
  • List the reasons for monetizing an innovation
  • Identify the pitfalls of monetizing
  • Highlight the importance of fixing the price of innovation project at the right time
  • Compare and contrast the five monetization models in details
  • Know the reasons for failure of monetization of innovation

Module: Patenting your innovation

  • Explain intellectual property
  • Highlight the role of intellectual property in ensuring that a product reaches the market before others
  • Understand what are industrial property rights and copyrights
  • Compare and contrast the different kinds of industrial property rights
  • Know about the various things that can be copyrighted
  • Identify the different form of copyrights
  • Knowledge of trademarks
  • Explain the role of WIPO
  • Understand importance of patenting an innovation
  • List the steps involved in filing a patent
  • Highlight the role of making a prototype in the patent filing process
  • Knowledge of whether ideas be patented and rules of patenting
  • Explain the importance of patents by taking up important case studies

Module: Keep it simple

  • Understand the need for maintaining simplicity in design
  • Understand how popular brands pioneered simplicity and emerged successful
  • List the top 10 simplest brands in the world, according to Siegel+Gale
  • Knowledge of these (mentioned in Siegel+Gale report) simple brands and their adherence to simplicity
  • Know the role of simplification in innovation with relevant examples
  • Identify the common factor among Google, iPhone and Chanel’s Little Black Dress.
  • Explain the KISS principle
  • Understand the founder of the principle and its different variations
  • Highlight the pros and cons of KISS principle
  • Knowledge of application of KISS principle
  • Identify the relation between functionality and design
  • Examine how oversimplification might also pose as a problem during innovation
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