Essentials of Brand monitoring
RCCE students will learn brand monitoring and protection through threat intelligence including domain impersonation detection, typosquatting monitoring, social media brand abuse, and counterfeit detection. RCCE students will learn to establish brand monitoring programs that detect unauthorized use of organizational brands and trademarks, identify phishing domains and lookalike websites, monitor social media platforms for brand impersonation, detect counterfeit products and unauthorized resellers, coordinate takedown actions with registrars and platform providers, analyze brand abuse trends, and integrate brand monitoring findings into broader threat intelligence and anti-fraud programs. This essentials course covers the core knowledge needed to operate competently in this domain. Starting from foundational concepts, RCCE students will learn the fundamental concepts, terminology, risks, and defenses that form the foundation for all further study and professional practice. Students build a solid knowledge base that prepares them for more advanced courses and real-world security responsibilities.
- Security Engineers building defensive controls
- Security Analysts and Blue Team members
- Systems Administrators with security responsibilities
- GRC and Risk Professionals supporting controls
- Professionals implementing Essentials of Brand monitoring
- Monitor and audit privilege usage; detect escalation attempts
- Execute hands-on tasks for detect brand threats — covering Identify domain impersonation attempts.
- Monitor and audit privilege usage; detect escalation attempts, including Deploy brand monitoring platforms, alert thresholds, and monitoring scope and assets.
- Execute hands-on tasks for execute takedown actions — covering Coordinate with domain registrars.
- Execute hands-on tasks for analyze & report — covering Trend brand abuse data over time.
- Execute hands-on tasks for brand assets tracked
- Monitor and audit privilege usage; detect escalation attempts, including Domain names and subdomains, and DNS registrations and WHOIS.
- Execute hands-on tasks for product names and skus — covering DNS registrations and WHOIS.
- Execute hands-on tasks for key outputs — covering Threat alerts and notifications.
- Execute hands-on tasks for business value — covering Prevent customer phishing losses.
| Module 01 | Essentials of Brand Monitoring |
| Module 02 | Detect Brand Threats |
| Module 03 | Establish Monitoring Programs |
| Module 04 | Execute Takedown Actions |
| Module 05 | Analyze & Report |
| Module 06 | What Is Brand Monitoring? |
| Module 07 | Brand Assets Tracked |
| Module 08 | Monitoring Surfaces |
| Module 09 | Product names and SKUs |
| Module 10 | Key Outputs |
| Module 11 | Business Value |
| Module 12 | Brand Monitoring in the Security Lifecycle |
| Module 13 | Proactive Function |
| Module 14 | Key Terminology |
All hands-on labs run on Rocheston Rose X OS. Students practice essentials of brand monitoring by implementing the controls discussed in class, with a focus on real-world deployment, monitoring, and validation.
- Lab 1: Monitor and audit privilege usage; detect escalation attempts
- Lab 2: Execute hands-on tasks for detect brand threats
- Lab 3: Monitor and audit privilege usage; detect escalation attempts
- Lab 4: Execute hands-on tasks for execute takedown actions
- Lab 5: Execute hands-on tasks for analyze & report
Upon successful completion of this course, students will receive an official RCCE Course Completion Certificate for Essentials of Brand monitoring, verifiable through the Rocheston certification portal.
- Full access to all course materials and slide decks
- Hands-on lab access on Rocheston Rose X OS environment
- Access to Rocheston CyberNotes
- Access to Rocheston Zelfire — EDR/XDR SIEM platform
- Access to Rocheston Raven — online cyber range exercise platform
- Access to Rocheston Vulnerability Vines AI